--- title: How Good Is Your Product? description: BSMPG is the industry leader in advanced thought and education for the advanced care and performance professional. image: https://www.bsmpg.com/hs-fs/hub/52884/file-32823760.jpg --- [![BSMPG Logo](https://www.bsmpg.com/hs-fs/hubfs/BSMPG_June2016-theme_Images/logo.png?width=570&name=logo.png "BSMPG Logo")](https://www.bsmpg.com/) # Boston Sports Medicine and Performance Group, LLC Blog ## [How Good Is Your Product?](https://www.bsmpg.com/Blog/bid/96359/How-Good-Is-Your-Product) Posted by Boston Sports Medicine and Performance Group on Wed, May 22, 2013 @ 07:05 AM - [Tweet](https://twitter.com/share) ![BSMPG](https://www.bsmpg.com/hs-fs/hub/52884/file-32823760.jpg)     **Drug dealers get it right** "Drug dealers are astute businesspeople. They know their product is so good they’re willing to give a little away for free upfront. They know you’ll be back for more – with money. Emulate drug dealers. Make your product so good, so addictive, so “can’t miss” that giving customers a small, free taste makes them come back with cash in hand. This will force you to make something about your product bite-size. You want an easily digestible introduction to what you sell. This gives people a way to try it without investing any money or a lot of time. Bakeries, restaurants, and ice cream shops have done this successfully for years. Car dealers let you test-drive cars before buying them. Software firms are also getting on board, with free trials or limited-use versions. How many other industries could benefit from the drug-dealer model? Don’t be afraid to give a little away for free – as long as you’ve got something else to sell. Be confident in what you’re offering. You should know that people will come back for more. If you’re not confident about that, you haven’t created a strong enough product." **Rework** By Jason Fried and David Heinemeier Hansson     Topics: [BSMPG Summer Seminar](https://www.bsmpg.com/blog/topic/bsmpg-summer-seminar) ### Barefoot in Boston now available on Amazon.com “The residents who live here, according to the parable, began noticing increasing numbers of drowning people caught in the river’s swift current and so went to work inventing ever more elaborate technologies to resuscitate them. So preoccupied were these heroic villagers with rescue and treatment that they never thought to look UPSTREAM to see who was pushing the victims in.” Learn what is hurting your feet and your performance, and how to finally train your feet the way they were meant to be.[![barefoot in boston](https://www.bsmpg.com/hs-fs/file-5407262-png/images/barefoot.kindle.png)](http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=barefoot+in+boston&rh=i%3Aaps%2Ck%3Abarefoot+in+boston&ajr=8) ### Follow Me ### Subscribe to BLOG by Email ### Most Popular Posts ### Purchase Charlie Weingroff's DVD HERE! 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