--- title: Every Little Thing is Marketing description: BSMPG is the industry leader in sports performance education and training. image: https://www.bsmpg.com/hs-fs/file-32825784-jpg/images/marketing.jpg --- [![BSMPG Logo](https://www.bsmpg.com/hs-fs/hubfs/BSMPG_June2016-theme_Images/logo.png?width=570&name=logo.png "BSMPG Logo")](https://www.bsmpg.com/) # Boston Sports Medicine and Performance Group, LLC Blog ## [Every Little Thing is Marketing](https://www.bsmpg.com/Blog/bid/96360/Every-Little-Thing-is-Marketing) Posted by Boston Sports Medicine and Performance Group on Thu, May 23, 2013 @ 07:05 AM - [Tweet](https://twitter.com/share) ![BSMPG](https://www.bsmpg.com/hs-fs/file-32825784-jpg/images/marketing.jpg)   **Marketing is not a department** "Do you have a marketing department? If not, good. If you do, don’t think these are the only people responsible for marketing. Accounting is a department. Marketing isn’t. Marketing is something everyone in your company is doing 24/7/365. Just as you cannot not communicate, you cannot not market: - Every time you answer the phone, it’s marketing. - Every time you send an e-mail, it’s marketing. - Every time someone uses your product, it’s marketing. - Every word you write on your website is marketing. - If you build software, every error message is marketing. - If you’re in the restaurant business, the after-dinner mint is marketing. - If you’re in the retail business, the checkout counter is marketing. - If you’re in a service business, your invoice is marketing. Recognize that all of these little things are more important than choosing which piece of swag to throw into a conference goodie bag. Marketing isn’t just a few individual events. It’s the sum total of everything you do."   **Rework** By Jason Fried and David Heinemeier Hansson   Topics: [Rework](https://www.bsmpg.com/blog/topic/rework) ### Barefoot in Boston now available on Amazon.com “The residents who live here, according to the parable, began noticing increasing numbers of drowning people caught in the river’s swift current and so went to work inventing ever more elaborate technologies to resuscitate them. So preoccupied were these heroic villagers with rescue and treatment that they never thought to look UPSTREAM to see who was pushing the victims in.” Learn what is hurting your feet and your performance, and how to finally train your feet the way they were meant to be.[![barefoot in boston](https://www.bsmpg.com/hs-fs/file-5407262-png/images/barefoot.kindle.png)](http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=barefoot+in+boston&rh=i%3Aaps%2Ck%3Abarefoot+in+boston&ajr=8) ### Follow Me ### Subscribe to BLOG by Email ### Most Popular Posts ### Purchase Charlie Weingroff's DVD HERE! [![tequalsr2 lr](https://www.bsmpg.com/hs-fs/hub/52884/file-865742913.jpg?width=284&height=115&name=file-865742913.jpg)](http://tequalsr2.com?family=70efdf2ec9b086079795c442636b55fb) ### Browse by Tag - [achilles pain (7)](https://www.bsmpg.com/blog/topic/achilles-pain) - [acute pain (2)](https://www.bsmpg.com/blog/topic/acute-pain) - [Adam Naylor (4)](https://www.bsmpg.com/blog/topic/adam-naylor) - [Adriaan Louw (14)](https://www.bsmpg.com/blog/topic/adriaan-louw) - [Al Smith (5)](https://www.bsmpg.com/blog/topic/al-smith) - [Alan Grodin (23)](https://www.bsmpg.com/blog/topic/alan-grodin) - [Alan Stein (1)](https://www.bsmpg.com/blog/topic/alan-stein) - [allen gruver (1)](https://www.bsmpg.com/blog/topic/allen-gruver) - [Andrea Hudy (25)](https://www.bsmpg.com/blog/topic/andrea-hudy) - [Andreo Spina (5)](https://www.bsmpg.com/blog/topic/andreo-spina) - [Andy O'Brien (3)](https://www.bsmpg.com/blog/topic/andy-obrien) - [ankle problems (3)](https://www.bsmpg.com/blog/topic/ankle-problems) - [Announcements (2)](https://www.bsmpg.com/blog/topic/announcements) - [Art Horne (132)](https://www.bsmpg.com/blog/topic/art-horne) - [athletic trainer (17)](https://www.bsmpg.com/blog/topic/athletic-trainer) - [athletic training (68)](https://www.bsmpg.com/blog/topic/athletic-training) - [athletic training books (23)](https://www.bsmpg.com/blog/topic/athletic-training-books) - [athletic training conference (209)](https://www.bsmpg.com/blog/topic/athletic-training-conference) - [autonomy (3)](https://www.bsmpg.com/blog/topic/autonomy) - [Barefoot in Boston (40)](https://www.bsmpg.com/blog/topic/barefoot-in-boston) - [barefoot running (15)](https://www.bsmpg.com/blog/topic/barefoot-running) - [barefoot strength training (21)](https://www.bsmpg.com/blog/topic/barefoot-strength-training) - [barefoot training (18)](https://www.bsmpg.com/blog/topic/barefoot-training) - [baseball conference (2)](https://www.bsmpg.com/blog/topic/baseball-conference) - [basketball conference (153)](https://www.bsmpg.com/blog/topic/basketball-conference) - [basketball performance (70)](https://www.bsmpg.com/blog/topic/basketball-performance) - [Basketball Related (37)](https://www.bsmpg.com/blog/topic/basketball-related) - [basketball resources (76)](https://www.bsmpg.com/blog/topic/basketball-resources) - [basketball seminar (1)](https://www.bsmpg.com/blog/topic/basketball-seminar) - [Basketball Training (2)](https://www.bsmpg.com/blog/topic/basketball-training) - [basketball training programs (84)](https://www.bsmpg.com/blog/topic/basketball-training-programs) - [basketball videos (21)](https://www.bsmpg.com/blog/topic/basketball-videos) - [Ben Prentiss (14)](https://www.bsmpg.com/blog/topic/ben-prentiss) - [Bill Knowles (48)](https://www.bsmpg.com/blog/topic/bill-knowles) - [blunder (1)](https://www.bsmpg.com/blog/topic/blunder) - [Bobby Alejo (11)](https://www.bsmpg.com/blog/topic/bobby-alejo) - [Boo Schexnayder (10)](https://www.bsmpg.com/blog/topic/boo-schexnayder) - [boston hockey conference (119)](https://www.bsmpg.com/blog/topic/boston-hockey-conference) - [boston hockey summit (101)](https://www.bsmpg.com/blog/topic/boston-hockey-summit) - [boston marathon (4)](https://www.bsmpg.com/blog/topic/boston-marathon) - [Boston Promise (3)](https://www.bsmpg.com/blog/topic/boston-promise) - [Brandon Bovee (2)](https://www.bsmpg.com/blog/topic/brandon-bovee) - [Breathing Disorders (1)](https://www.bsmpg.com/blog/topic/breathing-disorders) - [Brendon Ziegler (2)](https://www.bsmpg.com/blog/topic/brendon-ziegler) - [Brian McCormick (5)](https://www.bsmpg.com/blog/topic/brian-mccormick) - [Brijesh Patel (11)](https://www.bsmpg.com/blog/topic/brijesh-patel) - [Brook Lopez (1)](https://www.bsmpg.com/blog/topic/brook-lopez) - [Bruce Williams (22)](https://www.bsmpg.com/blog/topic/bruce-williams) - [BSMPG (79)](https://www.bsmpg.com/blog/topic/bsmpg) - [BSMPG baseball conference (6)](https://www.bsmpg.com/blog/topic/bsmpg-baseball-conference) - [BSMPG Summar Seminar (3)](https://www.bsmpg.com/blog/topic/bsmpg-summar-seminar) - [BSMPG Summer Seminar (119)](https://www.bsmpg.com/blog/topic/bsmpg-summer-seminar) - [Cal Dietz (45)](https://www.bsmpg.com/blog/topic/cal-dietz) - [Catapult (3)](https://www.bsmpg.com/blog/topic/catapult) - [Charlie Weingroff (68)](https://www.bsmpg.com/blog/topic/charlie-weingroff) - [children's hospital boston (2)](https://www.bsmpg.com/blog/topic/childrens-hospital-boston) - [chris chase (1)](https://www.bsmpg.com/blog/topic/chris-chase) - [Chris Joyce (3)](https://www.bsmpg.com/blog/topic/chris-joyce) - [Chris Powers (12)](https://www.bsmpg.com/blog/topic/chris-powers) - [Christopher McDougall (2)](https://www.bsmpg.com/blog/topic/christopher-mcdougall) - [Chronic Pain (2)](https://www.bsmpg.com/blog/topic/chronic-pain) - [Clare Frank (22)](https://www.bsmpg.com/blog/topic/clare-frank) - [Cleveland Cavs (1)](https://www.bsmpg.com/blog/topic/cleveland-cavs) - [concussion (1)](https://www.bsmpg.com/blog/topic/concussion) - [concussion management (1)](https://www.bsmpg.com/blog/topic/concussion-management) - [Conditioning-Agility-Speed (1)](https://www.bsmpg.com/blog/topic/conditioning-agility-speed) - [conference video (2)](https://www.bsmpg.com/blog/topic/conference-video) - [Core Stability Training (2)](https://www.bsmpg.com/blog/topic/core-stability-training) - [Craig Liebenson (33)](https://www.bsmpg.com/blog/topic/craig-liebenson) - [customer service (28)](https://www.bsmpg.com/blog/topic/customer-service) - [Dan Boothby (17)](https://www.bsmpg.com/blog/topic/dan-boothby) - [Dan Gilbert (1)](https://www.bsmpg.com/blog/topic/dan-gilbert) - [Daniel Coyle (1)](https://www.bsmpg.com/blog/topic/daniel-coyle) - [Daniel Lieberman (1)](https://www.bsmpg.com/blog/topic/daniel-lieberman) - [Dartfish (1)](https://www.bsmpg.com/blog/topic/dartfish) - [Dave Tenney (3)](https://www.bsmpg.com/blog/topic/dave-tenney) - [deadlift Art Horne (1)](https://www.bsmpg.com/blog/topic/deadlift-art-horne) - [Derek Hansen (6)](https://www.bsmpg.com/blog/topic/derek-hansen) - [Derek Hanson (1)](https://www.bsmpg.com/blog/topic/derek-hanson) - [Devan McConnell (1)](https://www.bsmpg.com/blog/topic/devan-mcconnell) - [development (31)](https://www.bsmpg.com/blog/topic/development) - [discipline (33)](https://www.bsmpg.com/blog/topic/discipline) - [DNS (6)](https://www.bsmpg.com/blog/topic/dns) - [DNS course (12)](https://www.bsmpg.com/blog/topic/dns-course) - [Don Callahan (1)](https://www.bsmpg.com/blog/topic/don-callahan) - [Dorsiflexion (3)](https://www.bsmpg.com/blog/topic/dorsiflexion) - [Dr. DiMuro (8)](https://www.bsmpg.com/blog/topic/dr-dimuro) - [Dunk Shot (2)](https://www.bsmpg.com/blog/topic/dunk-shot) - [dynamic neuromuscular stabilization (5)](https://www.bsmpg.com/blog/topic/dynamic-neuromuscular-stabilization) - [Eric Oetter (4)](https://www.bsmpg.com/blog/topic/eric-oetter) - [Erik Helland (2)](https://www.bsmpg.com/blog/topic/erik-helland) - [everything basketball (16)](https://www.bsmpg.com/blog/topic/everything-basketball) - [evidence based medicine (13)](https://www.bsmpg.com/blog/topic/evidence-based-medicine) - [Fascial Distortion Model (1)](https://www.bsmpg.com/blog/topic/fascial-distortion-model) - [FAT-Tool (2)](https://www.bsmpg.com/blog/topic/fat-tool) - [female basketball (4)](https://www.bsmpg.com/blog/topic/female-basketball) - [female strength training (7)](https://www.bsmpg.com/blog/topic/female-strength-training) - [Fenway Park (2)](https://www.bsmpg.com/blog/topic/fenway-park) - [Fergus Connolly (23)](https://www.bsmpg.com/blog/topic/fergus-connolly) - [Flexibility (1)](https://www.bsmpg.com/blog/topic/flexibility) - [flow (1)](https://www.bsmpg.com/blog/topic/flow) - [FMS (3)](https://www.bsmpg.com/blog/topic/fms) - [Food Rules (1)](https://www.bsmpg.com/blog/topic/food-rules) - [foot fracture (2)](https://www.bsmpg.com/blog/topic/foot-fracture) - [foot pain (2)](https://www.bsmpg.com/blog/topic/foot-pain) - [Foot Strike (1)](https://www.bsmpg.com/blog/topic/foot-strike) - [football off-season workouts (1)](https://www.bsmpg.com/blog/topic/football-off-season-workouts) - [functional movement screen (2)](https://www.bsmpg.com/blog/topic/functional-movement-screen) - [Functional Performance Training (1)](https://www.bsmpg.com/blog/topic/functional-performance-training) - [Functional Range Release (4)](https://www.bsmpg.com/blog/topic/functional-range-release) - [George Mumford (3)](https://www.bsmpg.com/blog/topic/george-mumford) - [Gerry Ramogida (4)](https://www.bsmpg.com/blog/topic/gerry-ramogida) - [Good to Great (43)](https://www.bsmpg.com/blog/topic/good-to-great) - [Gray Cook (3)](https://www.bsmpg.com/blog/topic/gray-cook) - [Guest Author (3)](https://www.bsmpg.com/blog/topic/guest-author) - [Health (5)](https://www.bsmpg.com/blog/topic/health) - [Health & Wellness (4)](https://www.bsmpg.com/blog/topic/health-wellness) - [Hip Hinge (2)](https://www.bsmpg.com/blog/topic/hip-hinge) - [hockey conference (14)](https://www.bsmpg.com/blog/topic/hockey-conference) - [hockey DVD (3)](https://www.bsmpg.com/blog/topic/hockey-dvd) - [hockey videos (2)](https://www.bsmpg.com/blog/topic/hockey-videos) - [Human Locomotion (1)](https://www.bsmpg.com/blog/topic/human-locomotion) - [Inigo Mujika (2)](https://www.bsmpg.com/blog/topic/inigo-mujika) - [innercity weightlifting (2)](https://www.bsmpg.com/blog/topic/innercity-weightlifting) - [InsideTracker (3)](https://www.bsmpg.com/blog/topic/insidetracker) - [inspiratory muscle training (3)](https://www.bsmpg.com/blog/topic/inspiratory-muscle-training) - [integrated care (1)](https://www.bsmpg.com/blog/topic/integrated-care) - [iowa football (1)](https://www.bsmpg.com/blog/topic/iowa-football) - [Irene Davis (2)](https://www.bsmpg.com/blog/topic/irene-davis) - [james anderson (1)](https://www.bsmpg.com/blog/topic/james-anderson) - [Jay DeMayo (2)](https://www.bsmpg.com/blog/topic/jay-demayo) - [jay-z (1)](https://www.bsmpg.com/blog/topic/jay-z) - [Jeff Cubos (11)](https://www.bsmpg.com/blog/topic/jeff-cubos) - [jerry mcguire (1)](https://www.bsmpg.com/blog/topic/jerry-mcguire) - [Jim Snider (7)](https://www.bsmpg.com/blog/topic/jim-snider) - [jj barea (1)](https://www.bsmpg.com/blog/topic/jj-barea) - [Joel Jamieson (12)](https://www.bsmpg.com/blog/topic/joel-jamieson) - [John Berardi (1)](https://www.bsmpg.com/blog/topic/john-berardi) - [John DiMuro (2)](https://www.bsmpg.com/blog/topic/john-dimuro) - [john sullivan (1)](https://www.bsmpg.com/blog/topic/john-sullivan) - [john wooden (3)](https://www.bsmpg.com/blog/topic/john-wooden) - [Jonas Sahratian (3)](https://www.bsmpg.com/blog/topic/jonas-sahratian) - [Jose Fernandez (5)](https://www.bsmpg.com/blog/topic/jose-fernandez) - [jose juan barea (1)](https://www.bsmpg.com/blog/topic/jose-juan-barea) - [Keiser (1)](https://www.bsmpg.com/blog/topic/keiser) - [Keith D'Amelio (3)](https://www.bsmpg.com/blog/topic/keith-damelio) - [Kettlebell Instruction (1)](https://www.bsmpg.com/blog/topic/kettlebell-instruction) - [Kevin Durant (1)](https://www.bsmpg.com/blog/topic/kevin-durant) - [Kevin Neeld (5)](https://www.bsmpg.com/blog/topic/kevin-neeld) - [knee pain (1)](https://www.bsmpg.com/blog/topic/knee-pain) - [Landon Evans (1)](https://www.bsmpg.com/blog/topic/landon-evans) - [Leaders (1)](https://www.bsmpg.com/blog/topic/leaders) - [Leaders in Performance (1)](https://www.bsmpg.com/blog/topic/leaders-in-performance) - [Leadership (30)](https://www.bsmpg.com/blog/topic/leadership) - [LeBron James (4)](https://www.bsmpg.com/blog/topic/lebron-james) - [Leon Chaitow (1)](https://www.bsmpg.com/blog/topic/leon-chaitow) - [Logan Schwartz (5)](https://www.bsmpg.com/blog/topic/logan-schwartz) - [managing (11)](https://www.bsmpg.com/blog/topic/managing) - [Marathon Monday (1)](https://www.bsmpg.com/blog/topic/marathon-monday) - [Marc Bubbs (1)](https://www.bsmpg.com/blog/topic/marc-bubbs) - [Marco Cardinale (26)](https://www.bsmpg.com/blog/topic/marco-cardinale) - [Mark Cuban (3)](https://www.bsmpg.com/blog/topic/mark-cuban) - [Mark Lindsay (4)](https://www.bsmpg.com/blog/topic/mark-lindsay) - [Mark Scappaticci (2)](https://www.bsmpg.com/blog/topic/mark-scappaticci) - [Mark Toomey (6)](https://www.bsmpg.com/blog/topic/mark-toomey) - [Marvin Chun (13)](https://www.bsmpg.com/blog/topic/marvin-chun) - [mastery (1)](https://www.bsmpg.com/blog/topic/mastery) - [Matt Jordan (1)](https://www.bsmpg.com/blog/topic/matt-jordan) - [mental toughness (7)](https://www.bsmpg.com/blog/topic/mental-toughness) - [mental training (2)](https://www.bsmpg.com/blog/topic/mental-training) - [Mike Boyle (5)](https://www.bsmpg.com/blog/topic/mike-boyle) - [Mike Curtis (4)](https://www.bsmpg.com/blog/topic/mike-curtis) - [Mike Davis (2)](https://www.bsmpg.com/blog/topic/mike-davis) - [Mobility (1)](https://www.bsmpg.com/blog/topic/mobility) - [moneyball (1)](https://www.bsmpg.com/blog/topic/moneyball) - [Mosley (1)](https://www.bsmpg.com/blog/topic/mosley) - [motivation (5)](https://www.bsmpg.com/blog/topic/motivation) - [Motor Control (1)](https://www.bsmpg.com/blog/topic/motor-control) - [Motor Learning (1)](https://www.bsmpg.com/blog/topic/motor-learning) - [Movement (2)](https://www.bsmpg.com/blog/topic/movement) - [movement impairments (2)](https://www.bsmpg.com/blog/topic/movement-impairments) - [NBA (1)](https://www.bsmpg.com/blog/topic/nba) - [Neil Rampe (5)](https://www.bsmpg.com/blog/topic/neil-rampe) - [networking (1)](https://www.bsmpg.com/blog/topic/networking) - [nike free (1)](https://www.bsmpg.com/blog/topic/nike-free) - [Noraxon (2)](https://www.bsmpg.com/blog/topic/noraxon) - [northeastern (2)](https://www.bsmpg.com/blog/topic/northeastern) - [northeastern university (1)](https://www.bsmpg.com/blog/topic/northeastern-university) - [off season training (2)](https://www.bsmpg.com/blog/topic/off-season-training) - [orthopedic assessment (3)](https://www.bsmpg.com/blog/topic/orthopedic-assessment) - [orthopedic risk factors (2)](https://www.bsmpg.com/blog/topic/orthopedic-risk-factors) - [Ownership (16)](https://www.bsmpg.com/blog/topic/ownership) - [Pat Riley (5)](https://www.bsmpg.com/blog/topic/pat-riley) - [patient centered care (2)](https://www.bsmpg.com/blog/topic/patient-centered-care) - [Patrick Ward (4)](https://www.bsmpg.com/blog/topic/patrick-ward) - [Pavel Kolar (1)](https://www.bsmpg.com/blog/topic/pavel-kolar) - [Pavel Tsatsouline (1)](https://www.bsmpg.com/blog/topic/pavel-tsatsouline) - [Perform Better (1)](https://www.bsmpg.com/blog/topic/perform-better) - [Performance Directors Meeting (2)](https://www.bsmpg.com/blog/topic/performance-directors-meeting) - [performance testing (5)](https://www.bsmpg.com/blog/topic/performance-testing) © 2020 Boston Sports Medicine and Performance Group, LLC