I've heard from a number of people in the past that in ancient China, the model doctor was the one who was able to teach a healthy lifestyle in order to prevent diseases, disability, injury and illness. Doctors got paid when they were successful (in keeping their patrons healthy) - not when the patients fell ill (which was considered a sign of failure!)
I don't know if this is actually true or not, but the concept is right up my alley.
Imagine if you were only paid when your patients/athletes were healthy?
How would this change your yearly training plans? Rehabilitation protocols? Strength programs? Pre-participation screenings and exercise prescriptions?
Would you be forced to take on a night shift at McDonalds to pay the bills?
Art Horne is the Coordinator of Care and Strength & Conditioning Coach for the Men's Basketball Team at Northeastern University, Boston MA. He can be reached at firstname.lastname@example.org.