Boston Sports Medicine and Performance Group, LLC Blog

Sick? No Soup for You!

Posted by Boston Sports Medicine and Performance Group on Mon, Jun 14, 2010 @ 21:06 PM

I've heard from a number of people in the past that in ancient China, the model doctor was the one who was able to teach a healthy lifestyle in order to prevent diseases, disability, injury and illness. Doctors got paid when they were successful (in keeping their patrons healthy) - not when the patients fell ill (which was considered a sign of failure!)

I don't know if this is actually true or not, but the concept is right up my alley.

Imagine if you were only paid when your patients/athletes were healthy?

How would this change your yearly training plans? Rehabilitation protocols? Strength programs? Pre-participation screenings and exercise prescriptions?

Would you be forced to take on a night shift at McDonalds to pay the bills?


Art Horne is the Coordinator of Care and Strength & Conditioning Coach for the Men's Basketball Team at Northeastern University, Boston MA.  He can be reached at

Topics: Good to Great, athletic trainer, everything basketball, Seth Godin, sports performance, strength coach, off season training