--- title: BSMPG Blog | Kevin Durant description: Kevin Durant | BSMPG is New England's leader in continuing education. --- [![BSMPG Logo](https://www.bsmpg.com/hs-fs/hubfs/BSMPG_June2016-theme_Images/logo.png?width=570&name=logo.png "BSMPG Logo")](https://www.bsmpg.com/) # Boston Sports Medicine and Performance Group, LLC Blog ## [Are you filling the right gaps?](https://www.bsmpg.com/Blog/bid/50188/Are-you-filling-the-right-gaps) Posted by Boston Sports Medicine and Performance Group on Tue, Aug 24, 2010 @ 06:08 AM - [Tweet](https://twitter.com/share) ![dunk shot](https://www.bsmpg.com/hs-fs/file-5410250-png/images/segway.png) A business friend of mine is always talking about gaps in the market and turning a profit.  Always looking to fill only those gaps that have a market and thus place only resources where they are best utilized.  In discussing our department and without knowing anything about Sports Performance, the first question he asked me was this, “Is there a gap in the market? And is there a market in the gap?” A classic example of a gap in the market was the introduction of the Segway.  At the time, and still to this day, there was no machine that enabled a person to stand upright and zip around at a running speed with little or no effort. A clear example of a gap in the market.  The problem that the makers of the Segway ran into was that they never followed up the first question with the second and asked themselves, “Is there a market in the gap?” Besides a few mall rent-a-cops, the Segway basically was a flop – no market in the gap despite the massive gap in the market. If you follow the NBA, you’ve no doubt heard the story of Kevin Durant’s failed bench press attempt at the NBA combine his rookie year.  Kevin Durant can’t bench 185 lbs; some would say a clear a gap in his physique (market).  What many failed to see though, was that there was absolutely no need to fill this gap in Kevin’s physique.  Developing Kevin’s physique so that he could bench press 225 lbs, although fulfilling your ego, will not make him play any better… and hence no market in that gap. When examining your athletes both in rehab and performance the question we need to ask when addressing these programs is simple. Is there a market in their gap? And if not, we need to start putting our resources into gaps that are marketable. ** ** **Art Horne** is the Coordinator of Care and Strength & Conditioning Coach for the Men’s Basketball Team at Northeastern University, Boston MA.  He can be reached at [a.horne@neu.edu](mailto:a.horne@neu.edu). 0 Comments [Click here to read/write comments](https://www.bsmpg.com/Blog/bid/50188/Are-you-filling-the-right-gaps#comments-listing) Topics: [basketball resources](https://www.bsmpg.com/blog/topic/basketball-resources), [athletic training](https://www.bsmpg.com/blog/topic/athletic-training), [Strength & Conditioning](https://www.bsmpg.com/blog/topic/strength-conditioning), [Ownership](https://www.bsmpg.com/blog/topic/ownership), [Kevin Durant](https://www.bsmpg.com/blog/topic/kevin-durant), [discipline](https://www.bsmpg.com/blog/topic/discipline), [development](https://www.bsmpg.com/blog/topic/development), [Leadership](https://www.bsmpg.com/blog/topic/leadership), [managing](https://www.bsmpg.com/blog/topic/managing) [All posts](https://www.bsmpg.com/blog/all) ### Barefoot in Boston now available on Amazon.com “The residents who live here, according to the parable, began noticing increasing numbers of drowning people caught in the river’s swift current and so went to work inventing ever more elaborate technologies to resuscitate them. So preoccupied were these heroic villagers with rescue and treatment that they never thought to look UPSTREAM to see who was pushing the victims in.” Learn what is hurting your feet and your performance, and how to finally train your feet the way they were meant to be.[![barefoot in boston](https://www.bsmpg.com/hs-fs/file-5407262-png/images/barefoot.kindle.png)](http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=barefoot+in+boston&rh=i%3Aaps%2Ck%3Abarefoot+in+boston&ajr=8) ### Follow Me ### Subscribe to BLOG by Email ### Most Popular Posts ### Purchase Charlie Weingroff's DVD HERE! [![tequalsr2 lr](https://www.bsmpg.com/hs-fs/hub/52884/file-865742913.jpg?width=284&height=115&name=file-865742913.jpg)](http://tequalsr2.com?family=70efdf2ec9b086079795c442636b55fb) ### Browse by Tag - [achilles pain (7)](https://www.bsmpg.com/blog/topic/achilles-pain) - [acute pain (2)](https://www.bsmpg.com/blog/topic/acute-pain) - [Adam Naylor (4)](https://www.bsmpg.com/blog/topic/adam-naylor) - [Adriaan Louw (14)](https://www.bsmpg.com/blog/topic/adriaan-louw) - [Al Smith (5)](https://www.bsmpg.com/blog/topic/al-smith) - [Alan Grodin (23)](https://www.bsmpg.com/blog/topic/alan-grodin) - [Alan Stein (1)](https://www.bsmpg.com/blog/topic/alan-stein) - [allen gruver (1)](https://www.bsmpg.com/blog/topic/allen-gruver) - [Andrea Hudy (25)](https://www.bsmpg.com/blog/topic/andrea-hudy) - [Andreo Spina (5)](https://www.bsmpg.com/blog/topic/andreo-spina) - [Andy O'Brien (3)](https://www.bsmpg.com/blog/topic/andy-obrien) - [ankle problems (3)](https://www.bsmpg.com/blog/topic/ankle-problems) - [Announcements (2)](https://www.bsmpg.com/blog/topic/announcements) - [Art Horne (132)](https://www.bsmpg.com/blog/topic/art-horne) - [athletic trainer (17)](https://www.bsmpg.com/blog/topic/athletic-trainer) - [athletic training (68)](https://www.bsmpg.com/blog/topic/athletic-training) - [athletic training books (23)](https://www.bsmpg.com/blog/topic/athletic-training-books) - [athletic training conference (209)](https://www.bsmpg.com/blog/topic/athletic-training-conference) - [autonomy (3)](https://www.bsmpg.com/blog/topic/autonomy) - [Barefoot in Boston (40)](https://www.bsmpg.com/blog/topic/barefoot-in-boston) - [barefoot running (15)](https://www.bsmpg.com/blog/topic/barefoot-running) - [barefoot strength training (21)](https://www.bsmpg.com/blog/topic/barefoot-strength-training) - [barefoot training (18)](https://www.bsmpg.com/blog/topic/barefoot-training) - [baseball conference (2)](https://www.bsmpg.com/blog/topic/baseball-conference) - [basketball conference (153)](https://www.bsmpg.com/blog/topic/basketball-conference) - [basketball performance (70)](https://www.bsmpg.com/blog/topic/basketball-performance) - [Basketball Related (37)](https://www.bsmpg.com/blog/topic/basketball-related) - [basketball resources (76)](https://www.bsmpg.com/blog/topic/basketball-resources) - [basketball seminar (1)](https://www.bsmpg.com/blog/topic/basketball-seminar) - [Basketball Training (2)](https://www.bsmpg.com/blog/topic/basketball-training) - [basketball training programs (84)](https://www.bsmpg.com/blog/topic/basketball-training-programs) - [basketball videos (21)](https://www.bsmpg.com/blog/topic/basketball-videos) - [Ben Prentiss (14)](https://www.bsmpg.com/blog/topic/ben-prentiss) - [Bill Knowles (48)](https://www.bsmpg.com/blog/topic/bill-knowles) - [blunder (1)](https://www.bsmpg.com/blog/topic/blunder) - [Bobby Alejo (11)](https://www.bsmpg.com/blog/topic/bobby-alejo) - [Boo Schexnayder (10)](https://www.bsmpg.com/blog/topic/boo-schexnayder) - [boston hockey conference (119)](https://www.bsmpg.com/blog/topic/boston-hockey-conference) - [boston hockey summit (101)](https://www.bsmpg.com/blog/topic/boston-hockey-summit) - [boston marathon (4)](https://www.bsmpg.com/blog/topic/boston-marathon) - [Boston Promise (3)](https://www.bsmpg.com/blog/topic/boston-promise) - [Brandon Bovee (2)](https://www.bsmpg.com/blog/topic/brandon-bovee) - [Breathing Disorders (1)](https://www.bsmpg.com/blog/topic/breathing-disorders) - [Brendon Ziegler (2)](https://www.bsmpg.com/blog/topic/brendon-ziegler) - [Brian McCormick (5)](https://www.bsmpg.com/blog/topic/brian-mccormick) - [Brijesh Patel (11)](https://www.bsmpg.com/blog/topic/brijesh-patel) - [Brook Lopez (1)](https://www.bsmpg.com/blog/topic/brook-lopez) - [Bruce Williams (22)](https://www.bsmpg.com/blog/topic/bruce-williams) - [BSMPG (79)](https://www.bsmpg.com/blog/topic/bsmpg) - [BSMPG baseball conference (6)](https://www.bsmpg.com/blog/topic/bsmpg-baseball-conference) - [BSMPG Summar Seminar (3)](https://www.bsmpg.com/blog/topic/bsmpg-summar-seminar) - [BSMPG Summer Seminar (119)](https://www.bsmpg.com/blog/topic/bsmpg-summer-seminar) - [Cal Dietz (45)](https://www.bsmpg.com/blog/topic/cal-dietz) - [Catapult (3)](https://www.bsmpg.com/blog/topic/catapult) - [Charlie Weingroff (68)](https://www.bsmpg.com/blog/topic/charlie-weingroff) - [children's hospital boston (2)](https://www.bsmpg.com/blog/topic/childrens-hospital-boston) - [chris chase (1)](https://www.bsmpg.com/blog/topic/chris-chase) - [Chris Joyce (3)](https://www.bsmpg.com/blog/topic/chris-joyce) - [Chris Powers (12)](https://www.bsmpg.com/blog/topic/chris-powers) - [Christopher McDougall (2)](https://www.bsmpg.com/blog/topic/christopher-mcdougall) - [Chronic Pain (2)](https://www.bsmpg.com/blog/topic/chronic-pain) - [Clare Frank (22)](https://www.bsmpg.com/blog/topic/clare-frank) - [Cleveland Cavs (1)](https://www.bsmpg.com/blog/topic/cleveland-cavs) - [concussion (1)](https://www.bsmpg.com/blog/topic/concussion) - [concussion management (1)](https://www.bsmpg.com/blog/topic/concussion-management) - [Conditioning-Agility-Speed (1)](https://www.bsmpg.com/blog/topic/conditioning-agility-speed) - [conference video (2)](https://www.bsmpg.com/blog/topic/conference-video) - [Core Stability Training (2)](https://www.bsmpg.com/blog/topic/core-stability-training) - [Craig Liebenson (33)](https://www.bsmpg.com/blog/topic/craig-liebenson) - [customer service (28)](https://www.bsmpg.com/blog/topic/customer-service) - [Dan Boothby (17)](https://www.bsmpg.com/blog/topic/dan-boothby) - [Dan Gilbert (1)](https://www.bsmpg.com/blog/topic/dan-gilbert) - [Daniel Coyle (1)](https://www.bsmpg.com/blog/topic/daniel-coyle) - [Daniel Lieberman (1)](https://www.bsmpg.com/blog/topic/daniel-lieberman) - [Dartfish (1)](https://www.bsmpg.com/blog/topic/dartfish) - [Dave Tenney (3)](https://www.bsmpg.com/blog/topic/dave-tenney) - [deadlift Art Horne (1)](https://www.bsmpg.com/blog/topic/deadlift-art-horne) - [Derek Hansen (6)](https://www.bsmpg.com/blog/topic/derek-hansen) - [Derek Hanson (1)](https://www.bsmpg.com/blog/topic/derek-hanson) - [Devan McConnell (1)](https://www.bsmpg.com/blog/topic/devan-mcconnell) - [development (31)](https://www.bsmpg.com/blog/topic/development) - [discipline (33)](https://www.bsmpg.com/blog/topic/discipline) - [DNS (6)](https://www.bsmpg.com/blog/topic/dns) - [DNS course (12)](https://www.bsmpg.com/blog/topic/dns-course) - [Don Callahan (1)](https://www.bsmpg.com/blog/topic/don-callahan) - [Dorsiflexion (3)](https://www.bsmpg.com/blog/topic/dorsiflexion) - [Dr. DiMuro (8)](https://www.bsmpg.com/blog/topic/dr-dimuro) - [Dunk Shot (2)](https://www.bsmpg.com/blog/topic/dunk-shot) - [dynamic neuromuscular stabilization (5)](https://www.bsmpg.com/blog/topic/dynamic-neuromuscular-stabilization) - [Eric Oetter (4)](https://www.bsmpg.com/blog/topic/eric-oetter) - [Erik Helland (2)](https://www.bsmpg.com/blog/topic/erik-helland) - [everything basketball (16)](https://www.bsmpg.com/blog/topic/everything-basketball) - [evidence based medicine (13)](https://www.bsmpg.com/blog/topic/evidence-based-medicine) - [Fascial Distortion Model (1)](https://www.bsmpg.com/blog/topic/fascial-distortion-model) - [FAT-Tool (2)](https://www.bsmpg.com/blog/topic/fat-tool) - [female basketball (4)](https://www.bsmpg.com/blog/topic/female-basketball) - [female strength training (7)](https://www.bsmpg.com/blog/topic/female-strength-training) - [Fenway Park (2)](https://www.bsmpg.com/blog/topic/fenway-park) - [Fergus Connolly (23)](https://www.bsmpg.com/blog/topic/fergus-connolly) - [Flexibility (1)](https://www.bsmpg.com/blog/topic/flexibility) - [flow (1)](https://www.bsmpg.com/blog/topic/flow) - [FMS (3)](https://www.bsmpg.com/blog/topic/fms) - [Food Rules (1)](https://www.bsmpg.com/blog/topic/food-rules) - [foot fracture (2)](https://www.bsmpg.com/blog/topic/foot-fracture) - [foot pain (2)](https://www.bsmpg.com/blog/topic/foot-pain) - [Foot Strike (1)](https://www.bsmpg.com/blog/topic/foot-strike) - [football off-season workouts (1)](https://www.bsmpg.com/blog/topic/football-off-season-workouts) - [functional movement screen (2)](https://www.bsmpg.com/blog/topic/functional-movement-screen) - [Functional Performance Training (1)](https://www.bsmpg.com/blog/topic/functional-performance-training) - [Functional Range Release (4)](https://www.bsmpg.com/blog/topic/functional-range-release) - [George Mumford (3)](https://www.bsmpg.com/blog/topic/george-mumford) - [Gerry Ramogida (4)](https://www.bsmpg.com/blog/topic/gerry-ramogida) - [Good to Great (43)](https://www.bsmpg.com/blog/topic/good-to-great) - [Gray Cook (3)](https://www.bsmpg.com/blog/topic/gray-cook) - [Guest Author (3)](https://www.bsmpg.com/blog/topic/guest-author) - [Health (5)](https://www.bsmpg.com/blog/topic/health) - [Health & Wellness (4)](https://www.bsmpg.com/blog/topic/health-wellness) - [Hip Hinge (2)](https://www.bsmpg.com/blog/topic/hip-hinge) - [hockey conference (14)](https://www.bsmpg.com/blog/topic/hockey-conference) - [hockey DVD (3)](https://www.bsmpg.com/blog/topic/hockey-dvd) - [hockey videos (2)](https://www.bsmpg.com/blog/topic/hockey-videos) - [Human Locomotion (1)](https://www.bsmpg.com/blog/topic/human-locomotion) - [Inigo Mujika (2)](https://www.bsmpg.com/blog/topic/inigo-mujika) - [innercity weightlifting (2)](https://www.bsmpg.com/blog/topic/innercity-weightlifting) - [InsideTracker (3)](https://www.bsmpg.com/blog/topic/insidetracker) - [inspiratory muscle training (3)](https://www.bsmpg.com/blog/topic/inspiratory-muscle-training) - [integrated care (1)](https://www.bsmpg.com/blog/topic/integrated-care) - [iowa football (1)](https://www.bsmpg.com/blog/topic/iowa-football) - [Irene Davis (2)](https://www.bsmpg.com/blog/topic/irene-davis) - [james anderson (1)](https://www.bsmpg.com/blog/topic/james-anderson) - [Jay DeMayo (2)](https://www.bsmpg.com/blog/topic/jay-demayo) - [jay-z (1)](https://www.bsmpg.com/blog/topic/jay-z) - [Jeff Cubos (11)](https://www.bsmpg.com/blog/topic/jeff-cubos) - [jerry mcguire (1)](https://www.bsmpg.com/blog/topic/jerry-mcguire) - [Jim Snider (7)](https://www.bsmpg.com/blog/topic/jim-snider) - [jj barea (1)](https://www.bsmpg.com/blog/topic/jj-barea) - [Joel Jamieson (12)](https://www.bsmpg.com/blog/topic/joel-jamieson) - [John Berardi (1)](https://www.bsmpg.com/blog/topic/john-berardi) - [John DiMuro (2)](https://www.bsmpg.com/blog/topic/john-dimuro) - [john sullivan (1)](https://www.bsmpg.com/blog/topic/john-sullivan) - [john wooden (3)](https://www.bsmpg.com/blog/topic/john-wooden) - [Jonas Sahratian (3)](https://www.bsmpg.com/blog/topic/jonas-sahratian) - [Jose Fernandez (5)](https://www.bsmpg.com/blog/topic/jose-fernandez) - [jose juan barea (1)](https://www.bsmpg.com/blog/topic/jose-juan-barea) - [Keiser (1)](https://www.bsmpg.com/blog/topic/keiser) - [Keith D'Amelio (3)](https://www.bsmpg.com/blog/topic/keith-damelio) - [Kettlebell Instruction (1)](https://www.bsmpg.com/blog/topic/kettlebell-instruction) - [Kevin Durant (1)](https://www.bsmpg.com/blog/topic/kevin-durant) - [Kevin Neeld (5)](https://www.bsmpg.com/blog/topic/kevin-neeld) - [knee pain (1)](https://www.bsmpg.com/blog/topic/knee-pain) - [Landon Evans (1)](https://www.bsmpg.com/blog/topic/landon-evans) - [Leaders (1)](https://www.bsmpg.com/blog/topic/leaders) - [Leaders in Performance (1)](https://www.bsmpg.com/blog/topic/leaders-in-performance) - [Leadership (30)](https://www.bsmpg.com/blog/topic/leadership) - [LeBron James (4)](https://www.bsmpg.com/blog/topic/lebron-james) - [Leon Chaitow (1)](https://www.bsmpg.com/blog/topic/leon-chaitow) - [Logan Schwartz (5)](https://www.bsmpg.com/blog/topic/logan-schwartz) - [managing (11)](https://www.bsmpg.com/blog/topic/managing) - [Marathon Monday (1)](https://www.bsmpg.com/blog/topic/marathon-monday) - [Marc Bubbs (1)](https://www.bsmpg.com/blog/topic/marc-bubbs) - [Marco Cardinale (26)](https://www.bsmpg.com/blog/topic/marco-cardinale) - [Mark Cuban (3)](https://www.bsmpg.com/blog/topic/mark-cuban) - [Mark Lindsay (4)](https://www.bsmpg.com/blog/topic/mark-lindsay) - [Mark Scappaticci (2)](https://www.bsmpg.com/blog/topic/mark-scappaticci) - [Mark Toomey (6)](https://www.bsmpg.com/blog/topic/mark-toomey) - [Marvin Chun (13)](https://www.bsmpg.com/blog/topic/marvin-chun) - [mastery (1)](https://www.bsmpg.com/blog/topic/mastery) - [Matt Jordan (1)](https://www.bsmpg.com/blog/topic/matt-jordan) - [mental toughness (7)](https://www.bsmpg.com/blog/topic/mental-toughness) - [mental training (2)](https://www.bsmpg.com/blog/topic/mental-training) - [Mike Boyle (5)](https://www.bsmpg.com/blog/topic/mike-boyle) - [Mike Curtis (4)](https://www.bsmpg.com/blog/topic/mike-curtis) - [Mike Davis (2)](https://www.bsmpg.com/blog/topic/mike-davis) - [Mobility (1)](https://www.bsmpg.com/blog/topic/mobility) - [moneyball (1)](https://www.bsmpg.com/blog/topic/moneyball) - [Mosley (1)](https://www.bsmpg.com/blog/topic/mosley) - [motivation (5)](https://www.bsmpg.com/blog/topic/motivation) - [Motor Control (1)](https://www.bsmpg.com/blog/topic/motor-control) - [Motor Learning (1)](https://www.bsmpg.com/blog/topic/motor-learning) - [Movement (2)](https://www.bsmpg.com/blog/topic/movement) - [movement impairments (2)](https://www.bsmpg.com/blog/topic/movement-impairments) - [NBA (1)](https://www.bsmpg.com/blog/topic/nba) - [Neil Rampe (5)](https://www.bsmpg.com/blog/topic/neil-rampe) - [networking (1)](https://www.bsmpg.com/blog/topic/networking) - [nike free (1)](https://www.bsmpg.com/blog/topic/nike-free) - [Noraxon (2)](https://www.bsmpg.com/blog/topic/noraxon) - [northeastern (2)](https://www.bsmpg.com/blog/topic/northeastern) - [northeastern university (1)](https://www.bsmpg.com/blog/topic/northeastern-university) - [off season training (2)](https://www.bsmpg.com/blog/topic/off-season-training) - [orthopedic assessment (3)](https://www.bsmpg.com/blog/topic/orthopedic-assessment) - [orthopedic risk factors (2)](https://www.bsmpg.com/blog/topic/orthopedic-risk-factors) - [Ownership (16)](https://www.bsmpg.com/blog/topic/ownership) - [Pat Riley (5)](https://www.bsmpg.com/blog/topic/pat-riley) - [patient centered care (2)](https://www.bsmpg.com/blog/topic/patient-centered-care) - [Patrick Ward (4)](https://www.bsmpg.com/blog/topic/patrick-ward) - [Pavel Kolar (1)](https://www.bsmpg.com/blog/topic/pavel-kolar) - [Pavel Tsatsouline (1)](https://www.bsmpg.com/blog/topic/pavel-tsatsouline) - [Perform Better (1)](https://www.bsmpg.com/blog/topic/perform-better) - [Performance Directors Meeting (2)](https://www.bsmpg.com/blog/topic/performance-directors-meeting) - [performance testing (5)](https://www.bsmpg.com/blog/topic/performance-testing) © 2020 Boston Sports Medicine and Performance Group, LLC