Boston Sports Medicine and Performance Group, LLC Blog

Waiting for inspiration?

Posted by Boston Sports Medicine and Performance Group on Mon, Sep 6, 2010 @ 06:09 AM

everything basketball

In a recent post by Seth Godin he challenges one’s normal approach to problem solving which is usually the “wait to be inspired then act” method and asks us to instead actively seek out inspiration.

Seth states, “Simple example: start a blog and post once a day on how your favorite company can improve its products or its service. Do it every day for a month, one new, actionable idea each and every day. Within a few weeks, you'll notice the change in the way you find, process and ship.”

My challenge to you is to take Seth’s example of blogging, but instead of blogging about your favorite company, write down one new actionable idea each and every day this coming month that will improve your department’s service to your student-athletes. It may be as simple as greeting each athlete or patient with a high five as they enter your office or as complex as a new pre-participation exam that actually screens them for risk factors that matter. Or how about an idea that will provide your staff with more opportunities to ship?

Once you’ve committed to writing down these ideas you’ll not only discover there are a number of easy ways to improve your services, but you’ll actually find yourself leading others to the trough of change.

Warning: you can lead a co-worker to water, but you can’t make them drink. But gosh darn it, seeing you drink first makes it a whole lot easier for others to drink the cool-aid.


Art Horne is the Coordinator of Care and Strength & Conditioning Coach for the Men’s Basketball Team at Northeastern University, Boston MA.  He can be reached at


Topics: athletic training, Strength & Conditioning, motivation, Ownership, Good to Great, discipline, customer service, evidence based medicine, development, Leadership, managing