Boston Sports Medicine and Performance Group, LLC Blog

Solving Interesting Problems

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They don't teach you how to solve interesting problems in school.

Memorize the information and take the test.

Repeat with new information.

Receive diploma - congrats - you are very good at memorizing information.

Is it any wonder so many young professionals lack the skills or courage to make decisions or champion a project that will change how you do business for the better?

Next time you have an opening on your staff hire an architect, or at least someone excited to solve interesting problems.


Art Horne is the Coordinator of Care and Strength & Conditioning Coach for the Men’s Basketball Team at Northeastern University, Boston MA.  He can be reached at


Hire an architect by Seth Godin

Architects don't manufacture nails, assemble windows or chop down trees. Instead, they take existing components and assemble them in interesting and important ways.

It used to be that if you wanted to build an organization, you had to be prepared to do a lot of manufacturing and assembly--of something. My first internet company had 60 or 70 people at its peak... and today, you could run the same organization with six people. The rest? They were busy building an infrastructure that now exists. Restaurants used to be built by chefs. Now, more than ever, they're built by impresarios who know how to tie together real estate, promotion, service and chefs into a package that consumers want to buy. The difficult part isn't installing the stove, the difficult (and scarce) part is telling a story.

I'm talking about intentionally building a structure and a strategy and a position, not focusing your energy on the mechanics, because mechanics alone are insufficient. Just as you can't build a class A office building with nothing but a skilled carpenter, you can't build a business for the ages that merely puts widgets into boxes.

My friend Jerry calls these people corporate chiropractors. They don't do surgery, they realign and recognize what's out of place.
Organizational architects know how to find suppliers, use the cloud (of people, of data, of resources), identify freelancers, tie together disparate resources and weave them into a business that scales. You either need to become one or hire one.
The organizations that matter are busy being run by people who figure out what to do next.