Boston Sports Medicine and Performance Group, LLC Blog

How well do you know your athletes?

Posted by Boston Sports Medicine and Performance Group on Tue, Sep 14, 2010 @ 06:09 AM

everything basketball

“Almost all the master coaches I met followed Wooden’s rule. They wanted to know about each student so they could customize their communications to fit the larger patterns in a student’s life.”

Famed football coach and quarterback specialist, Tom Martinez, has a vivid metaphor for this process.

“The way I look at it, everybody’s life is a bowl of whipped cream and shit, and my job is to even things out,” he said. “If a kid’s got a lot of shit in his life, I’m going to stir in some whipped cream.  If a kid’s life is pure whipped cream, then I’m going to stir in some shit.”

(Excerpt from, The Talent Code by Daniel Coyle)

Looking at some of Tom's successes it's clear his recipe might just be working. 

Art Horne is the Coordinator of Care and Strength & Conditioning Coach for the Men’s Basketball Team at Northeastern University, Boston MA.  He can be reached at

Topics: basketball performance, athletic training conference, Strength & Conditioning, Sports Pyschology & Mental Training, The Talent Code, Daniel Coyle, autonomy, development, Leadership