--- title: The Wild Turkey and You description: BSMPG is the industry leader in basketball training and performance resources. image: https://www.bsmpg.com/hs-fs/file-5407431-png/images/c--documents_and_settings-a.horne-desktop-wildturkey.png --- [![BSMPG Logo](https://www.bsmpg.com/hs-fs/hubfs/BSMPG_June2016-theme_Images/logo.png?width=570&name=logo.png "BSMPG Logo")](https://www.bsmpg.com/) # Boston Sports Medicine and Performance Group, LLC Blog ## [The Wild Turkey and You](https://www.bsmpg.com/Blog/bid/56166/The-Wild-Turkey-and-You) Posted by Boston Sports Medicine and Performance Group on Thu, Dec 9, 2010 @ 07:12 AM - [Tweet](https://twitter.com/share) ![BSMPG](https://www.bsmpg.com/hs-fs/file-5407431-png/images/c--documents_and_settings-a.horne-desktop-wildturkey.png)   The wild turkey can rotate its neck 360 degrees.  This uncanny ability allows this creature to stay one step ahead of hunters looking for a Thanksgiving dinner. We could learn a thing or two from the wild turkey and take a look behind us. Sports Medicine staffs are always so busy just getting through each day that we rarely look back at what we’ve accomplished or how we got to where we are today. At the end of this semester or school year, will you look around and ask your student-athletes / customers what you did poorly and what services you can improve on? Don’t get me wrong, it’s important to celebrate the small victories along the way – a successful rehab, a season with no games missed due to injury or even an exceptionally difficult administrative task done well, but your customer base along with all the constituents in other departments around your athletic department that you do business with everyday possess suggestions and insight that will allow your staff to transition from good to great. Yes, just like the turkey who can rotate his neck 360 degrees to avoid an unexpected attack, so to should we look around… yes all the way around to all those that we touch each and every day. You’ll never know you have a disgruntled customer looking to chop your head off unless you look.   **Art Horne** is the Coordinator of Care and Strength & Conditioning Coach for the Men’s Basketball Team at Northeastern University, Boston MA.  He can be reached at [a.horne@neu.edu](mailto:a.horne@neu.edu). Topics: [Art Horne](https://www.bsmpg.com/blog/topic/art-horne), [athletic training conference](https://www.bsmpg.com/blog/topic/athletic-training-conference), [Good to Great](https://www.bsmpg.com/blog/topic/good-to-great) ### Barefoot in Boston now available on Amazon.com “The residents who live here, according to the parable, began noticing increasing numbers of drowning people caught in the river’s swift current and so went to work inventing ever more elaborate technologies to resuscitate them. 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