--- title: Start with WHY description: BSMPG is the industry leader in sports medicine and performance education and programming. image: https://www.bsmpg.com/hs-fs/hub/52884/file-30530960.jpg --- [![BSMPG Logo](https://www.bsmpg.com/hs-fs/hubfs/BSMPG_June2016-theme_Images/logo.png?width=570&name=logo.png "BSMPG Logo")](https://www.bsmpg.com/) # Boston Sports Medicine and Performance Group, LLC Blog ## [Start with WHY](https://www.bsmpg.com/Blog/bid/96035/Start-with-WHY) Posted by Boston Sports Medicine and Performance Group on Fri, May 3, 2013 @ 21:05 PM - [Tweet](https://twitter.com/share)     “On a cold January day, a forty-three-year-old man was sworn in as the chief executive of his country. By his side stood his predecessor, a famous general who, fifteen years earlier, had commanded his nation’s armed forces in a war that resulted in the defeat of Germany. The young leader was raised in the Roman Catholic faith.  He spent the next five hours watching parades in his honor and stayed up celebrating until three o’clock in the morning.   ![john f kennedy](https://www.bsmpg.com/hs-fs/hub/52884/file-30530960.jpg)   You know who I’m describing, right? It’s January 30, 1933, and I’m describing Adolf Hitler and not, as most people would assume, John F. Kennedy. The point is, we make assumptions. We make assumptions about the world around us based on sometimes incomplete or false information.  In this case, the information I offered was incomplete. Many of you were convinced that I was describing John F. Kennedy until I added one minor little detail: the date. This is important because our behavior is affected by our assumptions or our perceived truths. We make decisions based on what we *think *we know. It wasn’t too long ago that the majority of the people believed the world was flat. This perceived truth impacted behavior. During this period, there was very little exploration. People feared that if they traveled too far they might fall off the edge of the earth. So for the most part they stayed put. It wasn’t until that minor detail was revealed – the world is round- that behaviors changed on a massive scale. Upon this discovery, societies began to traverse the planet.  Trade routes were established; spices were traded. New ideas, like mathematics, were shared between societies which unleashed all kinds of innovation and advancements.  This correction of a simple false assumption moved the human race forward.”   Start With Why by Simon Sinek pg. 11-12 ![adolf hitler](https://www.bsmpg.com/hs-fs/hub/52884/file-30530993.jpg)   ### Don't miss out on any of the *details*.  Join us at the 2013 BSMPG Summer Seminar - Where the Leaders in Sports Medicine and Performance meet each year.   ### Seats are filling up - Register today!   [![Register for the 2013 BSMPG Summer Seminar Today](https://no-cache.hubspot.com/cta/default/52884/beb34444-b400-4e02-bd60-fe61d7199983.png)](https://cta-redirect.hubspot.com/cta/redirect/52884/beb34444-b400-4e02-bd60-fe61d7199983)   Special Thanks To: [![Normatec](https://www.bsmpg.com/hs-fs/hub/52884/file-14436087.png)](http://www.normatecrecovery.com/)    [![Movement Lectures](https://www.bsmpg.com/hs-fs/hub/52884/file-28641493.png?width=152&height=98&name=file-28641493.png)](http://movementlectures.com/)            Topics: [BSMPG Summer Seminar](https://www.bsmpg.com/blog/topic/bsmpg-summer-seminar) ### Barefoot in Boston now available on Amazon.com “The residents who live here, according to the parable, began noticing increasing numbers of drowning people caught in the river’s swift current and so went to work inventing ever more elaborate technologies to resuscitate them. So preoccupied were these heroic villagers with rescue and treatment that they never thought to look UPSTREAM to see who was pushing the victims in.” Learn what is hurting your feet and your performance, and how to finally train your feet the way they were meant to be.[![barefoot in boston](https://www.bsmpg.com/hs-fs/file-5407262-png/images/barefoot.kindle.png)](http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=barefoot+in+boston&rh=i%3Aaps%2Ck%3Abarefoot+in+boston&ajr=8) ### Follow Me ### Subscribe to BLOG by Email ### Most Popular Posts ### Purchase Charlie Weingroff's DVD HERE! 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