Boston Sports Medicine and Performance Group, LLC Blog

A Slow News Day by Seth Godin

Posted by Boston Sports Medicine and Performance Group on Fri, Apr 22, 2011 @ 07:04 AM

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A slow news day

I think you can learn a lot about an organization (and a person's career) when you watch what they do on a slow news day, a day when there's no crisis, not a lot of incoming tasks, very little drama.

Sure, when we're reacting (or responding) and it's all hands on deck, things seem as if they're really moving.

But what about in the lulls? At the moments when we can initiate, launch new ventures, try new things and expose ourselves to failure? Do we take the opportunity or do we just sit and wait for the next crisis?

If you have ten minutes unscheduled and the phone isn't ringing, what do you do? What do you start?

 

Topics: Basketball Related, basketball performance, basketball conference, basketball training programs, athletic training conference, boston hockey summit, boston hockey conference, Seth Godin

Success and Motivation by Mark Cuban - Part 2

Posted by Boston Sports Medicine and Performance Group on Wed, Apr 20, 2011 @ 09:04 AM

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So my career in Dallas begins. I’m a software salesperson with Your Business Software in Dallas. $18k per year. The first retail software store in Dallas.

I have to sweep the floor and be there to open the store, but that’s not a bad thing. When I tell my future ex-girlfriends that I sell software and am in the computer biz, I’m not going to mention the sweeping the floor part. Plus, I had to wear a suit to work, and the 2-fer madness specials looked good at happy hour after work. Better yet, the store didn’t open till 9:30am, which meant if I had a fun night, I had at least a little time to sleep.
I bet right about now you are questioning where my focus was? Where was my commitment to being the future owner of the Dallas Mavericks? Please. I was stoked I had a good job. I was stoked it was in an industry that could turn into a career. At 24, I was just as stoked that the office was close to where the best happy hours were and that I might finally have more than 20 bucks to spend for a night on the town.

Since I’m talking about partying, I do have to say that my friends and I were very efficient in that area. Beyond living off bar food and happy hours, we literally would agree that none of us would bring more than 20 bucks for a weekend night out. This way we all could pace each other. At least that was the way it was supposed to work, and it did until we figured out the key to having a great night out on the cheap. They key was buying a bottle of cheap, cheap champagne. I can’t even spell the name, but it was a full bottle, and it cost 12 bucks. Tear the label off and as far as anyone knew it was Dom. Each of us would grab one, and sip on it all night. It was far cheaper than buying beers or mixed drinks all night, and we never had to buy a drink for a girl, we just gave them some champagne! Of course the next day was hell, but since when was I responsible enough to care about a hangover…

But I digress. Back to business. As fired up as I was about the job, I was scared. Why? Because I have never worked with an IBM PC in my life. Not a single time, and I’m going to be selling software for it. So what do I do? I do what everyone does: I rationalize. I tell myself that the people walking in the door know as little as I do, so if I just started doing what I told my boss I would do, read the manuals, I would be ahead of the curve. That’s what I did. Every night I would take home a different software manual, and I would read them. Of course the reading was captivating. Peachtree, PFS, DBase, Lotus, Accpac… I couldn’t put them down. Every night I would read some after getting home, no matter how late.

Of course it was easy on the weekends. After drinking that cheap champagne, I wasn’t getting out of bed till about 9pm, so I had tons of time to lie on the floor and read. It worked. Turns out not a lot of people ever bothered to RTFM (read the frickin’ manual), so people started really thinking I knew my stuff. As more people came in, because I knew all the different software packages we offered, I could offer honest comparisons and customers respected that.

Within about 6 months, I was building a clientele and because I had also spent time on the store’s computers learning how to install, configure and run the software, I started having customers ask me to install the software at their offices. That meant I got to charge for consulting help: 25 bucks an hour that I split with the store. That turned into a couple hundred extra bucks per month and growing. I was raking it in, enough that I could move from the Hotel (that was what we called our apartment) where the 6 of us lived, into a 3 bedroom apartment across the street, where instead of 6 of us, there were only 3. Finally, my own bedroom!

I was earning consulting fees. I was getting referrals. I was on the phone cold calling companies to get new business. I even worked out a deal with a local consultant who paid me referral fees, which lead to getting a $1500 check. It was the first time in my adult life that I was able to have more than 1k dollars in the bank.  That was a special moment believe or not, and what did I do to celebrate? Nope…I didn’t buy better champagne. I had these old ratty towels that had holes in them and could stand on their own in the corner, they were so nasty I needed a shower from drying off after a shower…I went out and bought 6 of the fluffiest, plushest towels I could find. I was moving on up in the world. I had the towels. Life was good. Business was good and getting better for me. I was building my customer base, really starting to understand all the technology, and really establishing myself as someone who understood the software. More importantly no, most importantly I realized that I loved working with PCs. I had never done it before. I didn’t know if this was going to be a job that worked for me, or that I would even like and it turns out I was lucky. I loved what I was doing. I was rolling so well, I was even partying less… during the week.

Then one day, about 9 months into my career as a salesperson/consultant, I had a prospect ask if I could come to his office to close a deal. 9am. No problem to me. Problem to my boss, Michael Humecki. Michael didn’t want me to go. I had to open the store. That was my job. We were a retail store, not an outbound sales company. It sounded stupid to me back then too, particularly since I had gone on outbound calls during the day before. I guess he thought I was at lunch.
Decision time. It’s always the little decisions that have the biggest impact. We all have to make that “make or break” call to follow orders or do what you know is right. I followed my first instinct: close the sale. I guess I could have rescheduled the appointment, but I rationalized that you never turn your back on a closed deal. So I called one of my coworkers to come in and open up, and closed the deal. Next day I came in check in hand from a new customer and Michael fired me.

Topics: basketball conference, basketball training programs, athletic training conference, boston hockey conference, Mark Cuban

Intensive Learning Track Almost Full!

Posted by Boston Sports Medicine and Performance Group on Tue, Apr 19, 2011 @ 07:04 AM

Yikes!  Only 3 spots remain for the Intensive Learning Track at this year's BSMPG summer conference, "Standing On the Shoulders Of Giants" featuring Shirley Sahrmann, Clare Frank, and Tom Myers.

Register today before we have to close this opportunity!!  Don't worry, there are plenty more spaces available for the regular tracks including hockey, basketball, and sports medicine...

Are you ready for great education, excellent networking, and a clam-chowder-slurping good time!!??  We are!!!  See you soon! : )

 

basketball resources

 

clare frank

 

Learn from industry leaders in a small group setting!

 

tom myers

Topics: Brian McCormick, basketball conference, athletic training conference, boston hockey summit, Brijesh Patel, Charlie Weingroff, Brendon Ziegler, George Mumford, Shirley Sahrmann, Tom Myers, Jonas Sahratian, movement impairments, Clare Frank

Initiative Isn't Given, You Take It by Seth Godin

Posted by Boston Sports Medicine and Performance Group on Fri, Apr 15, 2011 @ 19:04 PM

 

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Initiative isn't given, you take it


The amazing thing is that unlike taking an apple or a chocolate bar, there's no loss to the rest of us. After you take it, we all benefit.
There's one other thing you can take at work, easily and with approval: responsibility. In fact, they sort of have to go together. One without the other is a mess.

Topics: basketball conference, athletic training conference, boston hockey conference, Seth Godin

Succuss and Motivation by Mark Cuban

Posted by Boston Sports Medicine and Performance Group on Wed, Apr 13, 2011 @ 08:04 AM

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I did it too. I drove by big houses and would wonder who lived there. What did they do for a living? How did they make their money? Someday, I would tell myself, I would live in a house like that. Every weekend I would do it.

I read books about successful people. In fact, I read every book or magazine I could get my hands on. I would tell myself 1 good idea would pay for the book and could make the difference between me making it or not.

I worked jobs I didn’t like. I worked jobs I loved, but had no chance of being a career. I worked jobs that barely paid the rent. I had so many jobs my parents wondered if I would be stable. Most of them aren’t on my resume anymore because I was there so short a time or they were so stupid I was embarrassed. You don’t want to write about selling powdered milk or selling franchises for TV repair shops. In every job, I would justify it in my mind whether I loved it or hated it that I was getting paid to learn and every experience would be of value when I figured out what I wanted to do when I grew up.

If I ever grew up, I hoped to run my own business some day. It’s exactly what I told myself every day. In reality, I had as much doubt as confidence. I was just hoping the confidence would win over the doubt and it would all work out for the best.
I remember being 24 years old, living in Dallas in a 3-bedroom apartment with 5 other friends. This wasn’t a really nice place we all kicked in to move up for. This place has since been torn down. Probably condemned. I didn’t have my own bedroom. I slept on the couch or floor depending on what time I got home. I had no closet. Instead I had a pile that everyone knew was mine. My car had the usual hole in the floorboard, a ’77 FIAT X19 that burned a quart of oil that I couldn’t afford every week.

To make matters worse, because I was living on happy hour food, and the 2 beers cover charge, I was gaining weight like a pig. My confidence wasn’t at an all time high. I was having fun. Don’t get me wrong. I truly was having a blast. Great friends, great city, great energy, pretty girls. Ok, the pretty girls had no interest in my fat and growing ass at the time, but that’s another story….
I was motivated to do something I loved. I just wasn’t sure what it was. I made a list of all the different jobs I would love to do. (I still have it.) The problem was that I wasn’t qualified for any of them. But I needed to pay the bills.

I finally got a job working as a bartender at a club. A start, but it wasn’t a career. I had to keep on looking during the day.
About a week later I answered a want ad out of the newspaper for someone to sell PC Software at the first software retail store in Dallas. The ad was actually placed by an employment agency. The fee was to be paid by the company, so I gave it a shot.
I put on my interview face, and of course my interview suit, which just happened to be one of my 2 polyester suits that I had bought for the grand total of 99 dollars. Thank god for 2-fer, 2-fer, 2-fer madness at the local mens clothing store. Grey Pinstripe. Blue Pinstripe. Didn’t matter if it rained, those drops just rolled down the back of those suits. I could crumple them. They bounced right back. Polyester, the miracle fabric.

I wish I could say the blue suit and my interview skills impressed the employment agency enough to set up the interview with the software store. In reality, not many had applied for the job and the agency wanted the fee so they would have sent anyone over to interview. I didn’t care.

I pulled out the grey for my interview at Your Business Software. I was fired up. It was my shot to get into the computer business, one of the industries I had put on my list!

I remember the interview well. Michael Humecki the Prez, and Doug (don’t remember his last name), his partner double-teamed me. Michael did most of the talking to start. He asked me if I had used PC software before. My total PC experience at the time was on the long forgotten TI/99A that had cost me 79 dollars. I used it to try to teach myself Basic while recovering from hangovers and sleeping on the floor while my roommates were at work. They weren’t impressed.

I was trying to pull out every interview trick I knew. I went through the spiel about how I was a good salesperson, you know the part of the interview where you are basically begging for a job, using code phrases like “I care about the customer”, “I promise to work really, really hard” and “I will do whatever it takes to be successful”. Unfortunately, I was getting that “well if no one else applies for the job, maybe” look from Michael.
Finally, Doug spoke up. He asked me. “What do you do if a customer has a question about a software package and you don’t know the answer?” All of the possible answers raced through my mind. I had to ask myself if this was the “honesty test question” you know where they want to see if you will admit to things you don’t know. Is this some trick technology question and there is an answer everyone but me knows? After who knows how long, I blurted out that “I would look it up in the manual and find the answer for them.” Ding, ding, ding…Doug just loved this answer.
Michael wasn’t as convinced, but he then asked me the question I was dying to hear: “Would you not go back to the employment agency at all, so when we hire you we don’t have to pay the fee?”

I was in.

What does all this mean? Nothing yet. It was just fun to tell. You have to wait till part 2, if you care, and if there is a part two. Right now, it’s much more important that I go play with my daughter.

Topics: basketball conference, athletic training conference, athletic training, Mark Cuban

Accepting False Limits by Seth Godin

Posted by Boston Sports Medicine and Performance Group on Mon, Apr 11, 2011 @ 07:04 AM

athletic training resources

 

Accepting false limits

I will never be able to dunk a basketball.

This is beyond discussion.

Imagine, though, a co-worker who says, "I'll never be able to use a knife and fork. No, I have to use my hands."

Or a colleague who says, "I can't possibly learn Chinese. I'm not smart enough."

This is a mystery to me. A billion people have learned Chinese, and the failure rate for new kids is close to zero. If a well functioning adult puts in sufficient time and the effort, she''ll succeed.

The key to this disconnect is the unspoken part about time and effort and fear. I agree that you will never ship that product or close that sale or invent that device unless you put in the time and put in the effort and overcome the fear. But I don't accept for a minute that there's some sort of natural limit on your ability to do just about anything that involves creating and selling ideas.

This attitude gets me in trouble sometimes. Perhaps I shouldn't be pushing people who want something but have been taught not to push themselves. Somewhere along the way, it seems, I forgot that it's none of my business if people choose to accept what they've got, to forget their dreams and to not seek to help those around them achieve what matters to them.

Not sure if you'll forgive me, but no, I'm not going to believe that only a few people are permitted to be gatekeepers or creators or generous leaders. I have no intention of apologizing for believing in people, for insisting that we all use this moment and these assets to create some art and improve the world around us.

To do anything less than that is a crime.

 

Topics: basketball conference, athletic training conference, boston hockey summit, boston hockey conference, Seth Godin

Andrew Bynum's Breakthrough

Posted by Boston Sports Medicine and Performance Group on Wed, Apr 6, 2011 @ 07:04 AM

 

athletic training resources

 

Leave it to Tex Winter, who while on the Lakers' staff was one of Andrew Bynum's harshest critics, to have the explanation for why Bynum has turned his career and this entire Lakers season around.

Winter espoused a theory that has always stuck with Phil Jackson's longtime mental-health consultant, George Mumford, during their years together building up all those Bulls' and Lakers' brains to win all those NBA championships.

According to "The Readiness Principle," as Mumford calls Winter's idea: When the student is ready, the teacher will appear.

 

Click HERE to read the complete story of Andrew Bynum's breakthrought and how George Mumford, speaker at the 2001 BSMPG Basketball conference helped pave the way.

 

Topics: Basketball Related, Art Horne, basketball performance, basketball resources, basketball conference, basketball training programs, athletic training conference, George Mumford

"How Much Can I Get Away With?" by Seth Godin

Posted by Boston Sports Medicine and Performance Group on Mon, Apr 4, 2011 @ 07:04 AM

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"How much can I get away with?"

There are two ways to parse that question.

The usual way is, "How little can I do and not get caught?" Variations include, "Can we do less service? Cut our costs? Put less cereal in the box? Charge more?" In short: "How little can I get away with?"

The other way, the more effective way: "How much can we afford to give away? How much service can we pile on top of what we're selling without seeming like we're out of our minds? How big a portion can we give and still stay in business? How fast can we get this order filled?"

In an era in which the middle is rapdily emptying out, both edges are competitive. Hint: The overdelivery edge is an easier place to make a name for yourself.

 

Topics: basketball conference, basketball training programs, athletic training conference, boston hockey summit, boston hockey conference, Seth Godin

So Your Season Is Over. Now What?

Posted by Boston Sports Medicine and Performance Group on Wed, Mar 30, 2011 @ 08:03 AM

by Art Horne

So your basketball season ended earlier than you had wished.

Hey, there’s always next year right?

But what makes you think that next year will end any different than this year?  Sure, there’s always that touted incoming freshman that everyone is talking about, or that transfer from another school that is sure to help your team make that championship run.  But freshman always take time to mature and transfers have to sit out for a year per NCAA rules. So it looks like next year starts with you – and next year starts now!

In Geoff Colvin’s book, Talent is Overrated, he points to one of the greatest NFL players of all time as an example of an athlete that overcame a lack of “talent” (many would argue that Rice was clearly the most talented wide receivers of all time) by simply outworking his opponents in the off-season.

 

basketball resources    basketball resources


    
So what made Jerry Rice so good?

1. He spent very little time playing football

a. “Of all of the work Rice did to make himself a great player, practically none of it was playing football games.” (pg. 54)  It’s clear once you compare the amount of time in a game, and then more closely at the amount of time that Rice spent on the field that the time there paled in comparison to his other football “related” activities.  So what does Jerry Rice and football have to do with hoops?

b. Try this on for size – many athletes always look to play as an means to improve their game, but how many shots do you get during a summer pick-up game vs. time with a teammate (coaches can’t be with players in the summer) working on your left-hand hook shot?  You could probably count on one hand the number of times in an afternoon of summer pick-up games that you were able to execute a particular shot.  In contrast, a specific shot can be practiced and rehearsed over and over in preparation for real time execution.

c. Pick-up games are required? Great – stop using them to run slow, argue and BS – use it as your summer conditioning and insist that you guard the opposing team’s best player each and every time.  Defensive work is probably the one skill that is hardest to do (and probably impossible) on your own.  Use this time with others to work on skills that REQUIRE others, and dedicate the majority of your other free time to individual skill development.

2. He designed his practice to work on his specific needs

a. “He (Rice) had to run precise patterns; he had to evade the defenders, sometimes two or three, who were assigned to cover him; he had to outjump them to catch the ball and outmuscle them when they tried to strip it away; then he had to outrun tacklers. So he focused his practice work on exactly those requirements.” (pg. 55)

b. Most athletes won’t admit that they are not good at a particular skill.  It was the ref or some other outside force that kept the ball from dropping in the hoop, time and time and time again.  Before working on those specific skills players must be brutally honest with themselves and admit that they don’t have a complete skill set to compete at the highest level.  Sure you may be able to windmill dunk or you have a killer back-to-the-basket post move, but is your skill set complete or evolved to the point where you can make the leap to the next level?

c. A quick look at your shooting percentage at the end of the basketball season will clearly demonstrate whether you have earned the right to shoot from beyond the arc.  Still think you have what it takes to play in the NBA? Grab two rebounders and shoot uncontested 3-pointers up to a hundred – if you didn’t make 75 then you need to swallow your pride, find a coach and ask him how you can improve you stroke.  NBA 2-guards make 75/100 and elite shooters like Ray Allen make 80-85.

 

basketball resources


 
d. You’d have to play an entire days worth of pick-up games before you have an opportunity to make 75 3-pointers – very little time should be dedicated to actually playing the game if you are looking to improve a specific skill.

3. While supported by others, he did much of the work on his own

a. The collegiate basketball season starts Oct 15th with official practices and ends with the national championship the first week of April (if you’re lucky). That leaves 7 months of individual work that can be accomplished before team practices begin again.  More than half the year can be dedicated to individual work and skill development.

4. It wasn’t fun

a. Basketball athletes rarely ever work on skills that they’re not good at simply because failure really isn’t that much fun. Imagine being a decent shooter, say 35% from three-land?  It’s not bad, but to make it to the next level a minor tweak or change may be necessary to get your percentage above the 40% range.  So you make a few adjustments and begin shooting from beyond the arc with your new and improved shooting technique – do you think you’ll shoot better or worse for the first week?

The answer is worse.

Not to mention now going through this process during a “friendly” game of pick-up with your boys reminding you that you missed again your last trip down the court.

b. Rarely will athletes work through this “learning” period, especially when they’ve experienced “success” with their previous form.  If you’re going to work on a skill that you’re not great at you must first be prepared for failure – lock in and accept that it won’t be fun this summer (fun comes next season when you’re making it rain from beyond the arc!)

So looking at just one football star clearly doesn’t constitute a scientific study of any kind, and still the question remains, why are some people simply more successful at sports than others, or at any skill for that matter?

Consider a study conducted in the early nineties examining a music academy in Berlin to discover why some violinist were better than others.

The Role Of Deliberate Practice In the Acquisition of Expert Performance by Ericsson, Krampe and Tesch-Romer. Psychological Review. 1993, Vol. 100. No. 3. 363-406.

 

basketball resources

 
Summary points:

1. Practice Makes Perfect: When asked to rate the relevance of music-related activities and non-music-related activities to their progress towards becoming the very best, solitary practice was far and away number one.

2. The More The Merrier: Although they all knew that this practice was essential, they didn’t all do it.  The two top groups, (the best and the better violinists) practiced by themselves about 24 hours a week on average. The third group (the good violinists) practiced by themselves only 9 hours a week.

3. Solitary Practice Is Essential: Each violinist recognized that the most important activity, the solitary practice was neither easy nor fun!

“When they rated activities by effort required, solo practice ranked way harder than playing music for fun, alone or with others, and harder than even the most effortful everyday activity, child care.  As for pleasure, practice ranked far below playing for fun and even below formal group performance, which you might reasonably guess would be the most stressful and least fun activity.”

4. No Outside Help Needed:  Although solo practice does not require outside help – no coach or instructor is needed – and thus completely in the control of the individual and almost limitless, only those that chose to practice more became excellent at their skill.

“Solo practice is unusual among music-related activities in that it’s largely within the individual’s control.   Most other activities – taking lessons, attending classes, giving performances – require other people’s involvement and are therefore constrained.  But with 168 hours in a week, a person can practice by himself or herself just about without limit.  In fact, no one in the study came anywhere near spending every available hour on practice.
So all the violinists understood that practicing by themselves was the most important thing they could do to get better. Though they didn’t consider it easy or fun, they all had virtually unlimited time in which to do it. On those dimensions, they were all the same. The difference was that some chose to practice more, and those violinists were a great deal better.” P. 59

Summary:

As much as you’d like to believe it, practice, deliberate and focused practice isn’t much fun.  You’ll experience failure many more times than success if you are truly working on skills that need improving.  Whether it was Jerry Rice running stadium stairs or world class violinists practicing for hours on end, both learned to love the process of getting better and realized that failure in the moment (games or recitals) when it matters the most, is far less fun than any amount of practice.

“There are two pains in life, the pain of preparation and the pain of regret.”

 

basketball resources

 

 

Topics: Art Horne, basketball resources, basketball conference, athletic training conference

Are You Making Something by Seth Godin

Posted by Boston Sports Medicine and Performance Group on Mon, Mar 28, 2011 @ 07:03 AM

athletic training resources

 

Are you making something?

Making something is work. Let's define work, for a moment, as something you create that has a lasting value in the market.

Twenty years ago, my friend Jill discovered Tetris. Unfortunately, she was working on her Ph.D. thesis at the time. On any given day the attention she spent on the game felt right to her. It was a choice, and she made it. It was more fun to move blocks than it was to write her thesis. Day by day this adds up... she wasted so much time that she had to stay in school and pay for another six months to finish her doctorate.

Two weeks ago, I took a five-hour plane ride. That's enough time for me to get a huge amount of productive writing done. Instead, I turned on the wifi connection and accomplished precisely no new measurable work between New York and Los Angeles.

More and more, we're finding it easy to get engaged with activities that feel like work, but aren't. I can appear just as engaged (and probably enjoy some of the same endorphins) when I beat someone in Words With Friends as I do when I'm writing the chapter for a new book. The challenge is that the pleasure from winning a game fades fast, but writing a book contributes to readers (and to me) for years to come.

One reason for this confusion is that we're often using precisely the same device to do our work as we are to distract ourselves from our work. The distractions come along with the productivity. The boss (and even our honest selves) would probably freak out if we took hours of ping pong breaks while at the office, but spending the same amount of time engaged with others online is easier to rationalize. Hence this proposal:

The two-device solution

Simple but bold: Only use your computer for work. Real work. The work of making something.

Have a second device, perhaps an iPad, and use it for games, web commenting, online shopping, networking... anything that doesn't directly create valued output (no need to have an argument here about which is which, which is work and which is not... draw a line, any line, and separate the two of them. If you don't like the results from that line, draw a new line).

Now, when you pick up the iPad, you can say to yourself, "break time." And if you find yourself taking a lot of that break time, you've just learned something important.

Go, make something. We need it!

Topics: basketball conference, athletic training conference, boston hockey summit, boston hockey conference, Seth Godin